Source Fashion closes in London innovation takes the spotlight leading the way for sustainable fashion

The three-day Source Fashion show at Olympia London has concluded with a record-breaking 51% increase in attendance year-on-year, cementing its status as Europe’s leading responsible sourcing event. Global brands including LVMH (Moët Hennessy Louis Vuitton), Harrods, Burberry, Victoria Beckham, Marks & Spencer, ASOS, Primark, and Tottenham Hotspur gathered to explore sustainable solutions and global collaboration.

With a central theme of transparency, innovation, and collaboration, the event proved to be more than just a sourcing platform — it has become a hub for driving transformation across the fashion supply chain. Temperley London praised the efficiency of direct communication with real manufacturers; John Lewis called it a vital platform for discovering responsible suppliers; and designer Jeff Banks applauded the leap in product quality and the discovery of high-end resources.

Over 250 exhibitors from 22 countries and regions — including the UK, Portugal, China, Morocco, and India — reported enthusiastic feedback. Zhejiang Shaoxing Xinhua Knitwear and Svarna Textiles confirmed substantial orders and collaboration leads, and both plan to return next year.

The Source Catwalk and Source Debate Stage spotlighted pressing topics such as regulatory compliance, traceability, circular design, AI-powered forecasting, and agile low-volume production. Heated discussions contrasted sustainable pioneer Patagonia with fast-fashion giant Shein, sparking industry-wide reflection. Reimagining the definition of luxury and driving responsible growth emerged as shared goals.

The Reskinned-curated circular fashion catwalk drew strong interest, highlighting the creative and commercial potential of upcycled design. Event Director Suzanne Ellingham remarked, “Source Fashion is more than a trade show — it’s a trusted platform for action and collaboration. Together, we’re redefining what responsible fashion truly means.”

The next edition of Source Fashion will return in February 2026.